Empowering Realtors through Networking and Education

Get ready to uncover the secrets of success in the ever-changing world of real estate with our special guest, John from the East Coast. This week, we dive deep into the importance of finding the right support system for your career, the power of networking, and why investing in yourself through education is crucial for growth. Join us as we explore the challenges and benefits of switching brokerages and the impact it has on personal and professional development.

Discover how John harnessed the power of social media to build his personal brand and connect with potential clients. We discuss the controversial topic of recruiting in the real estate industry and reveal how leading with value can create a positive ripple effect. Plus, learn how to strike the delicate balance between personal and professional life, and maintain strong support systems in both areas for ultimate success.

Finally, we discuss how to manage personal relationships while pursuing a successful career. Don't miss out on the valuable insights we share in this episode to help you grow and thrive in the highly competitive real estate market. So, buckle up and get ready for an informative and inspiring journey that will leave you motivated and eager to take your real estate career to new heights!

Marcus11:24

Welcome back to this week's episode of Mvp Real Estate Podcast, Season three, episode twelve. We got Dan, our co host, and we got John out of the bright and sunny East Coast. Who's riding as high of getting Victor down in San Antonio? So congratulations on that. And uh, I'm excited to hear what's new 'cause it's been like a year at least since you've been on the show.

John Schuchman11:50

Yeah, man, it's been a while, thanks so much for having me, thanks for what you doing. Yeah, it's been fun as a Spurs fan to um, you know, get the number one, pick in the lottery. So yeah, I'm excited, lots of good stuff in the real estate world, super excited about it and excited to back.

Marcus12:07

I'm excited, I had to mention the Nba thing, but I'm excited to get into the real estate side cause obviously real estate fluctuates even within like your city limits. Like I am interested to see what is going on. Up in that Northeast coast, and then obviously I think that's gonna trickle into. We have a big change on your side of brokerage, so can you kind of give us, I don't know a baseline of where real estate is on that East coast and then what, what hass led you into progressing your career?

John Schuchman12:38

Yeah, absolutely. So I'm here in Lancaster. P A Um, and market still, you know, I think everywhere, kind of last summer when the rates went, you know, jumped up a couple points, everybody kind of froze. And it slowed a little bit, but it's still a sellers market. I was just having a conversation with someone. 1st of all when you switch brokerage, try to hear signs and time because I have a listing coming next weekend and I had to like pay for the rush to get my business cards and signs and everything ready to go.

Marcus13:08

Hey.

John Schuchman13:11

But yeah, I mean real estate's good, here's the thing. So like for all the realtors out there, like there's always people buying and selling. Like even when the rates jumped up, okay, well then you shift, you know, what else, how are you gonna promote your business, How are you gonna talk about what you're doing? Obviously right before I was on the show and a huge part of what I do is social media. And a huge part is kind of like being with the right company. So I again I won't, I'm only talk positively.

I had a great experience where I was You know, and things went down when I left and that's normal, but super excited. I took my business over to Exp and it just was a great opportunity for me to grow. And the interesting thing to what I do, Mark, is is like I'm already helping real tur through my podcast, my membership, my mastermind, and I think all of that actually got created since the last time I was on the show,

Marcus14:02

Oh, we go touch paste on that a little bit.

John Schuchman14:04

for sure. So um, you know, the biggest thing for me was, where can I go that, really is gonna let me do my entrepreneurial thing. Man So like I love You know, I again I love helping people buy and sell homes, but at the end of the day, I love all the things I get to do for agents that as well and um, and again my old brokerage, very traditional old school. Always kind of pushed back on that. And so I wanted to go somewhere where I not only would, could I be allowed to do that, but actually it's encouraged, right?

And I think it where my new spot, like they love that stuff and it's all about providing value, helping people, those kinds of things. So lots of good stuff, man. And of course, you know, I know we talked on our last episode so much about it is promoting through social media. So yeah,

Marcus14:54

Yep.

John Schuchman14:55

it's been really, really good, you know, change is hard, but change is good and and sometimes it's like the best thing that's ever gonna happen. My only honestly, when we talked a year ago, I probably should have made the change then, but I kind of doubted myself and, and I'm glad I made the switch.

Marcus15:13

And I have. I'm not at my original brokerage either. So as your career progresses, there's gonna be, excuse there's gonna. Some changes and I'll never speak ill on my old brokerage as well, but there was just some things that I wanted to do that that wasn't the direction they were gonna go. I'll put a plug in here for a book. At that moment, I was also reading Energy Bus. The whole concept of the bus is like you are driving your own bus and you've got passengers and sometimes your bus is going to take a left but the passengers need to go right and there's obviously a discord and you have to decide are you going to go right or go left and sometimes there's going to be some turmoil and some let down at the crossing point, but some things need to go and it sounds like you were at that point and with where you wanted to take your career.

It was meant to be where you have to go somewhere else. But what I won't take away is the reason I signed in with that broker is because he was so good with education and he was so disciplined with education. I picked up, and that's I'll never speak ill with him. I pick up so much knowledge with him that like I give him kudos where he, he led my career to go. So I'll say thanks to my old broker, live on the podcast, but obviously progression.

John Schuchman16:30

Yeah, absolutely.

Marcus16:33

So you're sitting here, you're like, all right, I want to go a different way. Did you, did you feel like you were almost interviewing brokers again? Because I'm sure you interviewed them the 1st time with your needs and wants. When you got into the industry, how did you find Exp and what did they offer that you liked that you decided to go the

John Schuchman explains why he switched to Exp Realty and the benefits of profit sharing.

John Schuchman16:51

knew to be honest I did interview with a couple um at the time but the kind of the one that I did ended up not going with was kind of like they came in at the eleventh hour um I know people right I have people uh at xp in my membership that are helping real ts there that are growing right i've got a membership i've got about thirty reals there and about ten in the mash of my group um and at the end of the day like there's a guy I'll give him a shout out jeremy uh jeremy is a real tur in colorado with e ex p he's been in my group he provides value he helps people um and so I think like to like a lot of brokers exp Yeah, I think we all gets a really bad rap, like they're just a bunch of recruiters, like I'm never gonna be that guy, I'm just not and just like, I'm just not, like there are, probably are and they, you know, it's a strategy, you can build your business off clients, you can build your business on just hard recruiting.

I'm not gonna come anywhere and just like Pitch Xp, I'm gonna show the value I provide, and at the end of the day, if that's something you like, cool. So, so it's just, it's just kind of funny. Well, here's the thing. Marcus, Right? Like every broker is pitching okay, so well, what we will say without trying to talk bad is the old team I was on, okay? Guy that ran the team, right, had a certain split. Okay, we won't, we won't put all the numbers out there. But he had a certain split and I knew what that was because I kind of helped him, brought someone onto the team.

So in the last year, year and a half, I brought three team members out of the team I did not recruit not one of them they found my podcast now three hundred and something episodes they found the membership and joined I helped them with social media because that's what I do um and then they said well wait you know I I remember one uh she's about thirty minutes from me we got together we sat down talked about social media and growing your business and it my wife texts me she's like are you dead cause like our meeting was three and a half hours just cause were just going through like um and at the end of it she's like why am I even on the team that I'm on why am I at this brokerage why don't I join you guys and I'm like oh I mean like yeah sure like I wasn't I didn't go there to pitch I didn't go there for any lender connected us I went and helped to with social media um and she ended up then joining our team and it was just funny when she came in I got a certain amount herr split and the team leader got seventy five percent of that number when he didn't do anything right so like wait a second every Single Broker There's a Pitch,

Marcus19:26

The thing.

John Schuchman19:29

There's a This. I wasn't trying to recruit anyone, right? So here is what I will say is the why Exp made sense for me if that same person now and, and one did, some are gonna anyway comes over to Exp with me, do you know what? I don't take her commission. I get rev share from the compan right so I think it's so exp gets such a bad rap but at the end of the day at my old broker I was getting some of the money but it came out of the agents pocket right here it comes out of the company dollars so anyway I'm not gon again I'm not gonna I just think it made sense for me right and different brokers right keller williams Berkshire hathway remax whatever exp they make sense for different people the broker I was at great training great for a new agent when you join as a new agent you're at a fifty fifty split so you tell yeah like you got a ten thousand dollar commission they're taking five So I think it was a great place to start,

Marcus19:51

Yes.

John Schuchman20:31

loved my time there, built a lot of great relationships, but at the end of the day, I think and realtors need to know this, you're the brand, right? I kept thinking, oh, I need that big name broker behind me and those big brokers try to convince you you need them and can't survive without them.

Marcus20:46

Yep,

John Schuchman20:46

And then as I went through my clients the last two years, I'm like, tnine 5 % of these people worked with me because they know me.

Marcus20:54

yep.

John Schuchman20:54

they don't. They didn't work with the broker now. Some did say, and I even calculated there were a few that did say, well, I like you, but I want to work with a big name. I might not get them now, right? My exp is growing, but that's okay because I have all these opportunities. So Anyway,

Marcus21:09

Yes.

John Schuchman21:10

it's it. I wish I would have made the switch sooner, I'm glad I made the switch and and I'm excited about the future and just really, man, I love doing this podcast interviews, I love helping agents, I love helping them with social media. That's been the most exciting for me, and now I get to continue, not only continue doing it, but like double down on my efforts with it.

Marcus21:28

Yeah, and it sounds like you have like a, a support behind you pushing you to do that, which is gonna be different from the last one, which is, I mean, very, very advantageous to your where you wanna take the, the brokerage and the career.

John Schuchman21:41

when I think too like it,

Marcus21:43

and you.

John Schuchman21:43

it right, I, I've got, you know, and of course you join under a down line and their down line you get at all. It's, you know, I'm, I've been thinking so much about the word value stacking, right? If an agent wants come to me, I'll give them my membership, my mastermind for free if they wanna join, plus the persons above me, stuff, the stuff. So I, if you can stack value right right there, you don't have to pitch, you just have conversations. It's so funny in my membership, but I won't name names because some are at my old come.

When I made the switch, there were people that had said I would never go to exp, right. They just think it gets a bad rap. When I went 30 % of the people in my group were like private, message me. They're like, hey, tell me about that, tell me why you switch, tell me. And it's like interesting.

Marcus22:26

Interesting.

John Schuchman22:26

You said you would never switch. Well, now that someone I know like can trust is there, I'd consider. So it's funny. Probably offer again. I'm not a hard sell. If some of the members wanna come, hey, I'll give you the membership and everything for free if you come over. So.

Marcus22:43

You hit on the head when, when every broker they recruit and for anybody listening, you can go in and apply to a big box broke like broker and walk into your interview and they will pitch you like they, everybody is going to pitch. So for the small boutiques to get the critique of while you recruit, well so does the big box. I remember my 1st interview ever going to a broker was with the big box and I sat down in this nice leather chair and he had a suit on and they put up the slide show on the big screen Tv and it was like Welcome Marcus to the brand.

And everything after that 1st slide was cookie cutter. And then they talk about the, the fees that go in it and the admin staff. And for me, for some people that is a good, good thing. Like they want the support, they want the office camaraderie. For me, I just wanted to hang my licensee and go do my thing, kind of like what you're saying. So yeah, there's a fit for everybody, and it sounds like your fit was more the boutique where you're at right now. So congratulations on that.

John Schuchman23:46

Oh, thank you. I'm excited it.

Marcus23:49

I'm a big fan of the profit share. I think that is something that should become more mainstream. That's how we operate the renovation side as well. All the crew, when we finish a project, they get a piece of the profit. And that'll continue on. Hopefully we can get some more teams and we can keep the profit sharing going. But that is like one thing that I'm adamant on to keep, so I'm glad that you're on the save way. Le Um, my question for a broker is, obviously on the job site we can make sure everybody's pulling their weight.

On E Exp. Is it a giant? And I guess you don't have to go into the numbers too much. How do we safeguard effort from all the agents. Like, I feel like as agencies get bigger and as Exp gets bigger and bigger, The production on Everybody Won't Stay at the Ceiling. You're gonna have some, I don't know. I want to call them flounders, but feels like a bad name.

John Schuchman24:47

No, I get it. I mean, I think the thing too, that makes sense, not, and I, we don't talk about Exp the whole time. The thing that makes so much sense is like, Le, let's say okay, so let's say Marcus, you're, you're a real to wherever and you like me and you're in my membership and you, I can say, hey, do you know, you're welcome to join and at the end of the day, if you're not on my specific team, right, you're kind under me in my downline, but like, I'm not really responsible for the success you have.

The importance of impressing the broker as a real estate agent

John Schuchman25:12

So, for instance, I've been onboarding for a few weeks and Jeremy, who's above me and has kind of been like, hey, you coming to the calls and I'm like, I, I just need like a few weeks to get organized cause they, they offer like weekly, like a call every single day where you're like jumping in, masterminding and I'm like, give me a few weeks. But at the end of the day I'm not on Jeremy's like team cause I'm not in his state. So like, he's not responsible for whether I have success or not. He's there to support and guide me.

But at the end of the day, you know, in four months, if I haven't been on a call and I'm like, well, Jeremy, why am I struggling? He's like, you a big idiot. Maybe if you showed up to some of these calls that were doing, you'd have success. So I think, you know, I had someone that actually came over and joined under me and she will, you know, join my team when I get it all set up. But the funny thing is like it's up to her and I think for real to success is up to you and what I would. Now I'm not really answering your question, Marcus, but if you're a new real Tur and you're listening to this show, just remember The broker is not interviewing you, so many people go in and like, oh, it's a job interview.

I needed to look my best,

Marcus26:16

Yep,

John Schuchman26:16

wear the tie where this you're interviewing them,

Marcus26:19

yep.

John Schuchman26:19

they should like now again, if they roll out the red carpet to your car and they're like, Thank you so much, but then the only thing is like the slide that says Welcome Marcus. Like that's the thing people, you know, Jeremy knew about my podcast, my membership, my mastermind, all the ways I'm trying to grow my business, you know, and, and so he kind of knew about those things and was like, let's use that. To grow your business let's not stifle that stuff so so you are interviewing them you're the boss so you sit down and you say how can you benefit me the most like at a job if you do that they're like oh you're selfish we're not hiring you at uh your your own boss is a ten ninety nine as a as a real so you have they they better impress you 'cause if they don't like what do you think they're to do once you sign on and I learned something interesting now I didn't do this with my switch to exp but someone I was at a training the other day and someone says when they bring people onto their team they don't announce the higher they do like thirty sixty ninety you go thirty days are we are we doing well we'll go to sixty we'll go to ninety before you're a full time hire on the team or whatever I'm gonna do that with people that I bring into my downline or whatever because if it doesn't work out for ninety days I don't want it to post like oh marcus joined john's you know deep downline or team and then mark is left right you know so I think it makes a lot of sense and to kind of wait that thirty sixty ninety hey I'll give you a public announcement and advertise and boost it on social media I'm gonna wait three months to see if you're a good fit.

Marcus27:46

Yep. and it, it is like what you were saying. It is different than walking into a normal interview or a normal job. You are on the hook for everything you do. If you don't, if a, a client doesn't get contacted, it's your fault. If something doesn't get signed, it's your fault. It's going to fall back on you. It is your businesss, like yes, you've got your broker and you've got your brand that you hang up and you have your logo, but that's where they're kind of effort stops, everything else picks up at you,

John Schuchman28:27

Yeah.

Marcus28:28

in, in your support, who you have around you. And I, I like the fact that more and more brokers are, are noticing that in allowing those agents to have room to brand themselves, I think it's stronger for the brand, it's stronger for the agents, and if the agents are stronger, then the clients are more helped. So I think incentivizing those agents to take more Rens of their businesss is only going to help the end user.

John Schuchman28:53

well, what I think too, like you've gotta be willing to help people. So again, and I'm not here just to talk about Exp. Like I, I'd love to get into the social media side and a stuff for agents, but I had two, I had three questions. This week I went into Xp World and it was a little weird with like the Avatar 1st literally within 5 min. I was talking to one of the three brokers in Pennsylvania and I'm like interesting at my old company for two years. The only time I ever talked to the broker was actually when they were mad.

I started the podcast one time he called me and he was upset so it's just like interesting they were very unreachable my old broker over here and again it's digital only it can be it's an adjustment for sure but I'm working out of this office in my house ninety nine percent of the time anyway even with my clients in a post covid environment so um so I found it very cool that I was in 5 min literally talking to the broker. Hey, what do I need on my business card? Is this right? Email it to, you know, whatever.

Broker the email address, email it to us and and they answered in 5 min. And previously I feel like it would have taken days at least to get an answer on something. So anyway, yeah, lots of and I think agents you need to know as well, we'll just put this out there. The broker hass to continue. I press the the company hass to continue impressing, you remember. Still when you interview, you're interviewing them and if you're three, six months in and they made promises and they're like, they go back on it, it might be time to switch, right?

Switching Brokers is an Opportunity to Connect

John Schuchman30:29

Someone that wanted to come over with me didn't because she's like,

Marcus30:29

Yes.

John Schuchman30:33

well, I didn't, I don't want to make an announcement. I just came over six months ago and I'm like, you could come over and not make an announcement at all. Let's give it a, let's give it six months or a year. So anyway, it's, it's been a lott of changes but, but really good changes.

Marcus30:48

Yeah, and I'm excited to see where that goes. That's, I know it's still early and we can't get into much because again you're getting things set up. But I'm guessing through this setup thing, you are now slowly converting your social media because that was like you've mentioned and how we actually caught you was through social media. So what have you been doing on your social media accounts to now? I guess convert your brand and then obviously like promote your brand. It's kind of a two step deal.

I'm imagining there's some cleanup and then some future progressive maintenance that need to be done. So where are you at with your social media.

John Schuchman31:28

Well, I think it's 1st of all, just be honest, for anyone that never switches, switching over is a pain. Making sure your Facebook, you Google, my businesss, everything is switched over. But at the end of the day I think when,

Marcus31:39

Dan's

John Schuchman31:41

oh yeah.

Marcus31:42

I still call Dan's voicemail. It's like fundraising from Milwaukee.

John Schuchman31:46

It's so funny that you say that because one of the brokers actually called me Hey John,

Dan31:46

Is that what he says?

John Schuchman31:51

just want to make your switch over was going well and I need now reminds me I needed to call her back but at the end of the voicemail she goes by the way, just just a reminder, change your voicemail. It still says John with a like old broker and I'm like, oop, so I just for right now I made it like the thank you for calling six ones here, right? Like the phone number until I record it,

Marcus32:10

Yep.

John Schuchman32:11

but um, there is a lot to switch over, but more than anything.

Marcus32:15

and sometimes things you don't even like notice. Dan it's not your voicemail, it's literally your, your phone service has linked you. So when you call and they pick It's like automated, you're getting a call from Dan. Fundraising, it's super in. Like that's something that it's hard to change and you don't think about it.

John Schuchman32:30

Oh, well, that's That's funny that you say that because I called someone, from my number and they hadn't and for whatever, they didn't have it saved, but it showed up on the phone. John shook Min and the broker name and I was like, that's weird. Like I met them at a training the other day and it kind of showed and I'm like, oh wow, now again, maybe you when you changed the Google, my business. So it's a lot to switch, but here's the thing, try if you're going through this and listening to this, thinking about a switch, don't think of it as of it's a pain to switch, think of it as it's a way to connect, it's an opportunity, right?

Marcus33:11

Yeah.

John Schuchman33:11

So my social post, you know, switching over, right? Got whatever I don't know fifty fifty a hundred comments whatever it was um and got got a hundred and fifty likes and fifty comments, right? I also texted all my previous clients. Now it was also a reminder to me, like I should have, they should have heard from me in the last few months. Not only when I make a switch to a new broker. And so that's kind of where I'm like, Oh, you dropped the ball on that But it's a great way to promote what you're doing, right?

John Schuchman Discusses the Benefits of Promoting Your Business on Social Media

John Schuchman33:51

I'm super excited about it. So I shared it to my businesss page and then of course shared it to my personal page. And that's a huge part. And it just kind of, it really can and I'm trying to pull up the analytics here because I'd be intrigued many people saw it but it's just an a awesome opportunity to you know reach people so seventeen hundred people saw that post from my business page so that's one thousand seven hundred potential clients and I just think again yeah it's a pain to switch some things over but more than anything it's an awesome opportunity to remind people that you're in real estate tell them about your new change And the way I presented it was this change helps me serve my clients better.

Marcus34:18

Nope.

John Schuchman34:34

Right now, if they want to talk about how sure let's jump on a phone call, let's talk about it. But at the end of the day, with lesss overhead, right, I'm happier, I make more money, they save some money, et cetera.

Marcus34:46

Yeah, it's, it's really a rebranding. I mean, when you started in real estate, when did you start, what year or how long ago was it?

John Schuchman34:55

Jeez, we're coming up on four so, so September or August will be four years, so about three and a half,

Marcus35:00

All right.

John Schuchman35:01

almost four years, yeah.

Marcus35:02

Nice, and when you started your 1st year, like the 1st week, you obviously get introduced and they tell you like the, these are the good measures to do, reach out to these people in your network and post on social media. But it's, you're in a weird mindset because you're starting a new, a new thing, you haven't been in real estate before. The confidence isn't there, the history isn't there. And you're to promote yourself, but now you've got four years under your belt, you have a lot more knowledge, you feel way more comfortable, you've got support a around you.

So for you and I've never, I haven't been big on social media. So when I made my switch from a broker, I think there's four people in the world that new, but for you, with you being so out there and being face forward. Do you find it like you would have done something different the 1st time around or are you all right? I didn't do this the 1st time around, I'm going to do this the next time, which is now when you rebrand.

John Schuchman35:58

No.

Marcus35:59

Are there any things like that that you're now putting in that you can help out new agents coming in to say like, hey, I know it's scary to put your face out there and to say that you're an agent now and but I mean kind of move on, put it out there and it will work.

John Schuchman36:17

well I think too, like change is good, right? I think if as long as you're not changing brokers every six months, like, that's a problem, right? If it's every few years, like, right? I'd absolutely that right I wanna through my email list check in I just ordered two thousand business that I want to send out you know what I will say and I will answer the question I used to work in banking and they used to tell me there's no budget for businesss cards and I thought it was like one of the wisest things i've ever heard cause business cards are what three cents man I'll throw them in the fish bowl at that restaurant for a potential free meal I'll leave a nice you know thirty forty percent tip with a business card at that same restaurant I'll hand them out I'll post them on the the whatever I'm gonna do one they just came in the mail yesterday here at my house I wanna post a like in a instagram and Facebook store like okay new business cards who's ready to buy or sell just things like that um and it's funny at my first broker when I got business cards I posted them and someone was like oh bummer wish you could like old college friend wish you could help me in wisconsin and I was like well I can I can refer it out so I ended up making a thousand bucks off that referral so I just think you know with my three thousand nine hundred Facebook connections whatever it is there's somebody out there that I can help and here's the other thing right I'm gonna I want to start you know videos is the future I want to start doing more videos those videos will certainly talk about my brokerage and how they get a bad wrap and that story about like that person getting seventy five percent of it me getting twenty five is like it's the same thing we're all recruiting now you're recruiting for something now maybe it's uh rentals maybe it's uh flips airbnbs like trying to find people that are trying to sell homes off market you're recruiting for something right so I want um I just I always want to provide value first right so I put something out the other day talking about whether it's a great you know being a great time to sell your home right I'm recruiting for listings right when I post a picture of that happy client at the settlement table I'm recruiting for buyers when I post the membership group that I run and all that I'm recruiting for you know my membership or mastermind or broker um but it's all about you know I have a I have a mentor of inc pcs and he often says you can have selfish goals right the goal go grow my team grow my downline whatever it always always has to come after your self list goals so at the end of the day and I don't know if you see me like I'm in the real estate mastermind group with two hundred and fifty thousand people and I just was almost said awarded it's not really an award I was just got the tag of top contributor because I'm in there all the time,

Marcus37:28

Nice. Yep. Yep. Nice.

John Schuchman39:05

like, so somebody might see that and check out the social media stuff. I do. We're all promoting something all the time. So I just,

Marcus39:15

It's a sales, you're

John Schuchman39:15

we're in sale.

Marcus39:15

It's sales, it's sales.

John Schuchman39:16

Yes,

Marcus39:19

As much as you want to boil it down into an agent or a broker, you're in sales and you're going to be selling nonstop. Otherwise gonna in a different career. Like that's the way you eat, is sell and recruit.

John Schuchman39:31

well, that's the thing Mark is when I, you know, I, I coach on social media. All the time and they're like, I don't want to put myself out there. And I don't remember if I shared this on our last episode, you know, a year ago, whatever it was, but someone, this guy Vincent, he's my leads. My mastermind is a big mentor to me, he said. He said to me, he's like, do you, cause, cause I think all of us have this tendency to like, not want to pitch, not one of this. He's like, John, do you know realtors in Lancaster County, Pennsylvania, that are terrible, yes, do you know that like they're gonna take advantage of people, yes, do you know that they're gonna like try to, you know, force people into a home or you or you must wave inspections?

There's no such things right now. Realtors are getting sued for that, right guys? And I said,

Marcus40:17

Oh,

John Schuchman40:17

yes,

Marcus40:18

I didn't hear about that whole thing.

John Schuchman40:18

yes, yes, oh, it's crazy,

Marcus40:20

They're making their clients waive their inspection.

John Schuchman40:20

yeah. Oh yeah, I mean, I think all the time though, like you can, I mean, especially a year ago when it was nuts, you may not get inspections, you cannot tell a client that you can advise. We've got 20 offers, this is why I would waive them, this is. But um, so Vincent said to me, he's like, So you know, there's bad real Trus out there. Yes, And he goes you're being selfish by not promoting your business. And I'm like, No, no, no, when you are promoting you're being selfish. She goes, No, He's like John, the way you do social media and and still same four years in, I have never, ever begged for business.

Increased Engagement

I put out what I'm doing, People connect with me. I have never once said, Hey guys, I'm desperate for a pay check this month, I don't do it. And so by not putting my stuff out there and the real Ts I coach, I say this all the time, you are being selfish by not putting yourself out there, right? At the end of the day, I don't decide whether a client works with me. I just this morning had a conversation with a client. She's listing her dad's home. In about two weeks with me. I've known her for six years, worked Herr at the bank for three and just kept in touch.

It was never a pitch when she would reach out. I would answer her questions quickly and promptly. I provided value, but you know, and at the end of the day, I, I get emotional thinking about this. The people I care about most, I care about my wife and my two kids. If I'm not willing, if you're out there listening to this or watching this and you're not willing to post about your real estate businesss and Marcus, I'll push you too, right? If you're not talking about what you're doing,

Marcus41:54

Oh, yeah.

John Schuchman41:54

right, you're being selfish and you're not right at the end because you're not giving people the opportunity to work with a realtor that has integrity, that cares about people, etc. At the end of the day, I only care about three people, my wife and my two kids. If I'm not willing to put yours myself out there in my businesss, I'm letting someone else take food off their plate, right? So think about that. Like, and I get, I get emotional, like chills, even thinking how angry that makes me.

Imagine if someone comes into your house and they're like, they go in front of your kids and take their food, you'd like, you want to kill that person. So like, but by not talking about our business, we're almost doing the same thing. If you put some on your Facebook profile, like if someone doesn't like it, there is an unfollowed, there's a mute for 30 days. We all do it around election time, right? Like you don't and if you don't jive with what I'm posting, feel free to unfriend me, right?

You know, it's not. That's for you to decide, right? I've had people remove me.

Marcus42:56

Yep.

John Schuchman42:57

I've had people, you know, say, oh, all you care about is money and your clients. I'm like Facebook's, Facebook's to like promote my business. What are you talking like, you're gonna You're gonna get people that criticize you,

Marcus43:11

Nope.

John Schuchman43:12

it's part of, it's part of it. I ignore those people and I realize that when they criticize it's out of, a scarcity mindset and I realize that and I don't mean this to be cocky, I realize that they're jealous, right? A lot of the comments I get when we paid off our house and like we debt free and went to see Dave Ramsay, a lot of the comments were the, the comments of like, judgment, were people that like, were struggling to make ends or like too busy buying three dollar sodas and eating twelve dollar chick fillet every day and they wondered why they were broke that's why right I just bought this is the first time saying this on an interview I just bought a new Tesla cash right I saved three thousand bucks a year in gas and we wanted to do it i've been posted on social media because I'm about the comments but people seee me when I'm driving people well I pay cash for it like and I'm not if you have a car loan I'm not criticizing but so many people had a car loan for years I drove a twenty beat up twenty thirteen chevy crew since twenty fourteen ten now so what nine years and then I bought a new car cash right so like you had a car loan I didn't sit there and criticize you while you drove your BMW out of your mercedes um and we've done it you know it made sensee financial yeah I mean yeah it's nice car I'm not gonna lie but it also made sense from a financial perspective to save money on gas so There's always gonna be people judging you,

Marcus43:52

Nice. No.

John Schuchman44:38

you gotta You're being selfish if you're not sharing about your business, your friends and family, they can decide if they want to work with you. You don't beg for businesss, but you know, you gotta share your stuff and if you're not, you're letting people take food from your family.

Marcus44:55

I like to. I like the analogy like you sit on the opposite side of the table and you're like, well. Actually, you're not doing it correctly and if you look about it this way, you can see the value of what I'm saying and you have to open up yourself to understanding and sitting on the other side of the table to seee it that way, which I do, I completely understand that. You're right, there's always going to be criticism. So if you are new to this, just understand you're going to get criticized at some point for something you do, even if it's with the best intent you're trying to help.

Decreased Engagement

There's going to but it always comes when you're on the upswing it feels like because I mean when when we were starting our companies I was living I knocked on the property manager's door of the cheapest apartment complex and I said I just need a a two bedroom on the first floor and he's like all right I'll show over and I'll come over and I'll show it to you and I was like nope I don't even needed to see it it's was seven hundred and fifty dollars or forty five dollars two bedroom perfect and I lived dirt cheap on everything for a good three four years while this got built and then finally got to move on to where I could own a home and I take a lot of pride in that 'cause that's a huge turn from where we were but there's still people out there that'll comment on things but I mean,

John Schuchman46:15

Hm Well and Mart.

Marcus46:17

I don't know where their comment was. Why weren't you commenting when I was living in the, the dumpy apartment?

John Schuchman46:22

bingo. I had someone close family member and I won't say who it is, but very close family member that texted me and said it's clear from and I kind of shared, but I did. They said, it's clear from Facebook, all you care about, is your clients and your money and not your family member, right? And I'm like, what are you talking about? Like I, if I care about you and you're in my family, I don't sit there and be like, Oh, you're so amazing on Facebook everyday. Like it's just weird. And I just while I, while we were both talking, I just Googled who is the most generous person in the world?

And for um, Oprah Winfrey, Merril Street, Barbara Stris, and Andand Bullock popped up and I don't know, I'm just this is Google. Then I've Googled Why do people hate Oprah? And there's articles, Ten good reasons you should hate Oprah Winfrey. A jealousy, racism, like sexism. All these articles about why Oprah is a terrible person. A buzz feed article, Oprah's no good, very bad. F Like so. It doesn't matter who you are, there is always gonna be someone saying you're so wonderful and then some buzz feed article writing that you're a G,

Marcus47:26

Yep.

John Schuchman47:30

like a terrible person, right? Think about Taylor Swift is on a world tour right now, I mean Nationwide Tour, filling up stadium, she was in Philadelphia, filled up Lincoln Financial Field three nights, right? There's gonna be doubters,

Marcus47:42

Yep.

John Schuchman47:43

there's gonna be judgers. Oh, ticket prices are so expensive. She's a horrible person. She doesn't like, There's always gonna be comments from people like and,

Marcus47:51

And I think it's,

John Schuchman47:51

and

Marcus47:52

it's education a lot. I, I would boil it down to education because if, if you were out there and the only thing that was on your inst instant or social media or anything that you were messaging, people was like, Hey, I got a house, you got to buy it. I want to buy a house. You need to like if you were just pushing sales and you were just in it for the money. I think all right, there's a little bit of a claim there, but you have a podcast, you have a mastermind. I'm sure everybody you talk to, you talk about financial independence and how you can help them get into the same position you're in.

Building a Community of Action Takers Through Generosity and Value

Marcus48:25

There's a different angle where you're like, no, no, no, I'm not saying I'm better, I'm saying Come, join me like I'm at this party.

John Schuchman48:30

Dude.

Marcus48:31

I want to invite you. Come here.

John Schuchman48:33

I love that you said that. I talked to a guy last week and it was very clear that he had had like ten calls with coaches that day and he's like, so tell me about what coach can you do, your social media? And I'm like, honestly man, I'm trying to get out of one on one coaching. I'm, here's the group things I offer. And he's like okay well what would you charge and I told him and he he like went like that because my membership right now now it might go up but it's like fifty dollars a month to be in the membership which is a weekly call on monday mornings a hundred and fifty dollars a month to be in the mastermind and I said to them I'm like here's my options um and I said honestly right now like go check out my podcast it's free and go from there and he he looked very confused and I'm like what's confusing he's like I talked nine other people today every single one of them he said one person told me that their program that what they do is five thousand dollars a month and I'm like yeah you're not gonna get that from me like I'm not in my real estate businesss I'm not a hard sell um at all like I I just don't I'm like if this makes sense for you buy or sell if it doesn't you know when it's so funny when we paid off our house last summer in june clients were like,

Marcus49:21

Hey.

John Schuchman49:41

Oh wait, So you were serious when you said you didn't care if I bought a house that month or next month or in six months. I'm like, no, but when I paid off my house, my client started seee like dude, the dude has a paid off mortgage. Like he really doesn't need you to buy house, I want you to, I'd like you to, I, you know, but I don't care if you buy in a month, two months, a year. I mean, I prefer not ten years but and they sort of laugh like, but it's the same thing. I'm always, how can I provide value?

I believe that like when you treat people, the the right way it comes around. So same thing, anyone can check out any of my Monday membership calls, you know, couple calls. Now if you want to come to a hundred of them, like where every week I'll be like, hey, well what, You know, this is what it costs, but it's all about leading with value. 1st.

Marcus50:24

in your. It seems like you're taking the long game on this. You don't need to make money on every single facet that you offer. If you get somebody in the mastermind or you get somebody on your calls, that is gonna be a contact point where they're going to eventually do business. It's going to happen. So you're just creating a good, healthy community of people that all want to do the same thing, rather than just creating this pool of people that you're going to get clients out of It's not a client pool,

John Schuchman50:52

it's so.

Marcus50:53

it's a culture of people.

John Schuchman50:55

I love that you say that, that in. Like again in that group Real Estate Mastermind, I answer questions all the time. Now again generos is on my terms. I do it when I have free time. Not like when someone makes me right, but I, I answer few questions last week. And this person was like she was struggling and I'm like, hey, I'm happy to jump on a Zoom. I think everybody expects a hard pitch from there. And I didn't. And she's like, so what can I, I really like, And I said I'd give her 30 min. I had nothing after.

So it ended up being an hour and a half. And we just kept going. I'm like, and then she had to run. And I'm like, but I said like, I'm good, I want to honor your time, but I'm good, like I have no meeting so we can keep chatting, we did this and I said she goes okay, where can I check out your stuff? I'm like, well, here's some options. It's not. And this was after an hour and a half of free, you know, help with social media. So I'm like, well, here are some options, no pressure at all, these you can check it out and you're welcome to check out any call for free and check out my.

And I, I honestly don't let people sign up right away, which I think is weird. I'm like, go check out my podcast, see if you, we vibe, like if you like my style, etc. 1st And I think that throws people for a loop because it's so different. But then.

Marcus52:05

It's a good difference, though I love that different.

John Schuchman52:08

2 h Later. She was like hey I really like one on one coaching I really needed it and I'm like hey look I don't want to do one on one cochin so I'm not gonna get like say I want to do this for three months I said here here's the deal you want like three calls of one on one coaching for social media and she's like can I pay you for them and I'm like I have an idea my normal one on one coaching is probably a two hundred bucks an hour for one call you know so if you do five calls a week you know for an hour thousand bucks anyway that's kind of like to a lot I be dramatic but the point is I like here's an idea I would charge two hundred for a one on one call why don't you join the mastermind a hundred and fifty bucks a month and for the first to six depending on what you need.

Months. I will give you a free one on one call for an hour each month. And she's like, really, I'm like, yes, because I always lead with value and I like proof of concept. I want her in the Mastermind. I want because then when I share that on social, you see 15 people in there, 30 or forty people in the membership I want her in there right and so I could be generous ca I don't needed that a hundred and fifty dollars um and so it was really cool she's like oh my gosh where can I sign up and I'm like I I had to find the links I didn't even know um and she joined and now she's she's already like made adjustments to her social media like a week I love action takers I love people that she got a new headshot cover photo logo in seven days and I'm like you are my people like these are my people so Then.

Marcus53:13

Yep. Yes. Yep. and it's so nice that you put in the hard work to build the good community and then you can. Now it's not really delegating. You're saying like, hey, it's not just me that hass great ideas, talk to all of, it's a community of ideas and enjoin that you'll pick up things there which will then alleviate more pressure onto you. But you need that good backbone of a good team which you've, you're bringing in with this community. So I, I think it's really well set up.

Decreased Engagement

John Schuchman Discusses the Benefits of His Mastermind Community for Real Estate Agents

John Schuchman54:11

Yeah, well, I appreciate

Marcus54:12

John Schuchman54:12

it, it's so funny. Mark Ca, I do about five to 6 million in real estate volume a year. So many people are like, here's how to grow this. Some. I'm good, I'd rather grow the membership at the Mastermind community, do stuff like this, do interviews, do my podcasts, but I lost the thoughts sorry uh like at the end of the day I want more time right with my kids who are playing outside right now with my family and I love that like game changing people come in so that guy jeremy I mentioned hass been in my membership for a year there is a real tur beth in atlanta she does twenty million a year so there is also this impostor syndrome where I'm like I'm not good enough for you but what they've learned from me is John you don't needed to do twenty or thirty million dollars a year we've got the volume we need the systems we need so this real tur in atlanta like she's like I need this help with social media I need the help with like balancing my time I make I make a ton of money a year and I feel like I'm kind of like running myself ragged so I think I also I mean it's been cool for me but for all of you listening to this like it doesn't matter if you sell five million dollars a year in volume and make one hundred one hundred fifty thousand dollars a year or you're making five hundred grand a year it doesn't matter or you just got your real estate license there are still people out there that you can help and that you can teach.

Marcus55:35

And it sounds like you're right in that discord of not working in your business and working on your businesss. You've got the people in there to do it,

Increased Sentiment

John Schuchman55:42

Try it's a balance.

Increased Sentiment

Marcus55:44

I know, and then you run yourself ragged because you don't want to give up the reins on it. Cause it is a different, it's a different feel. You're not in the field, you're not doing the Xs and nose boots on the ground you're now developing for you're trying to pave the path for the other people to do that, which is, it's different, it's way, way different mentally. And you kind of got to be prepped for it as it grows.

Increased Sentiment

John Schuchman56:09

I'll always and I will always sell. Right now it might be five, it might be four, it might be three, it might be ten, probably not ten. But because I always want to, like it's hard to coach real tours in my membership every week. If you're like, yeah, I haven't sold it home. And seven in in even like six months, seven months or a year, we're like, they're like, who are you what? Like who? Like you can't teach us, you gotta. So like, I'm still in the market, I'll always stay in the market selling actively, even if I You know, build this reoccurring income out to where it's replaced my full time real estate income.

I'll always do at least a few transactions every quarter just to make sure I'm out there.

Marcus56:47

Yep.

John Schuchman56:48

I know what I'm doing, I know what's going on in the market. Et cetera. Cause even when you brought me on, imagine if I'm, I'm like setting like I have this membership Mastermind podcast for real tours. And imagine if I say, Oh Marcus, I have no idea what the markets do. And I, because I haven't sold a home in six months, some someone out there is gonna be like, well, I was gonna trust you, but you're not even selling. Like, why would I listen to a darn thing you say you can't.

Marcus57:13

no and I I embrace that feeling like I always want to learn I'll send things to Dan at like midnight one o'clock of the last one I sent him was pace and uh who is he talking to about creative blending Greg Cardone,

Dan57:29

Then Cardon.

Marcus57:31

Who Knows? Everything about real estate. And he's sitting down there with, with pace, morally about, subject to and creative financing. And he's learning about the difference between a title and a deed. And if you're in real estate, you know, Grant Cardone knows his stuff. He's been there for decades and he's still learning so. And I don't know if he's still in the field, if he's actually doing it, or if he's got enough support around him. But for me to see a guy who's been in here for decades still learning what could be a basic, basic thing between title and deed.

That I admit. I did not know the clear cut definition between the two like that was. It was It kind of put me at ease to say like, yep, you're still going to continue to learn, You're to be in this for decades and decades and still learn new things. Obviously, as agents, we have our continuing education that things get changed, so you got to keep up with that. So staying fresh and staying active in it is important. But even if you are, you step back and you're still in it. Even if you're in it full you you're still learning even twenty thirty years down the road which I think is so cool about this industry that you'll never know at all ever.

John Schuchman58:34

Bam. Absolutely, absolutely.

Marcus58:44

And now you got your mastermind going, which is always pushing to find out the new and upcoming things, which is going to help your whole group stay on top of things to add more value and more help.

John Schuchman58:54

Yeah, and I think, I think, man, it just goes back to like again, you know, switching brokers, like there are so many people out there that and it makes me sad, honestly, like I've got people in my, in the membership and the, the mastermind that like they get no support from the broker and I'm like, Why are you there, right? And they're getting more support from me for 50 or a hundred and 50 bucks a month right in, in the four or five calls depending where it's like like, what help are you getting, right?

And so it kind of Yeah, it, it honestly just breaks my heart that people don't get support, that they come to me and they're like, I don't even know how to grow my business. I'm like your broker should be helping you and encouraging you with this, right? And, and they're just not. So that's kind of, I mean I, but I love it, man, each week, each week I connect with a few new real tours and if they want to join my stuff, great, but if they don't and they just need to jump on a free call and talk about the podcast, totally, that's cool too.

I always want to lead with value.

Marcus59:57

No, I like that and I know that, that, I know that's your Mmo, which I, I always enjoy when you come on the show because I think we're on like the same wavelength with that education 1st and the, the, the business will come with it as long as you can educate them.

John and Marcus discuss the importance of personal relationships and connections in business and social media.

John Schuchman1:00:11

Every time I come on Marcus,

Marcus1:00:12

and that's like,

John Schuchman1:00:13

we're just, we should spend the last few minutes of every time I'm on just arguing and, and talking about let's we, should we do this right now and seee when the last Mark posted social,

Marcus1:00:22

Oh, brutal.

John Schuchman1:00:22

about business on social media.

Marcus1:00:25

I don't, I don't want this from you cause you're the bad person to do it, cause you're gonna call me on everything. I want somebody who's not involved in social media.

John Schuchman1:00:32

All right, it's fine, guys. If I go to Marcus's Facebook page the last post was January 1 it wasn't even him. Oh, man, all right. Well, don't worry.

Marcus1:00:41

that was twenty twenty three though that was this year.

John Schuchman1:00:44

Wasn't you?

Dan1:00:45

Six months. Six months.

Marcus1:00:48

It wasn't.

John Schuchman1:00:48

I'm pretty sure it's Marcus has a baby,

Marcus1:00:49

it wasn't.

John Schuchman1:00:50

actually. Stephanie Holmes Marcus posted pictures.

Marcus1:00:53

that's my sister yep I'm not so I'm brutal in audience if you wanna find me my instagrams even worse underscore four key underscore one two three underscore that is my instagram we do have company ones so you're better off finding me on the company ones so if you go to mvp renovations or mvp rentals Those are the ones that I post most well.

John Schuchman1:00:54

There you go.

Marcus1:01:19

I don't even post full transparency, but those posts are more, more involved. But yes, John, you called me out. I am not me personally, am not active on, on social media.

John Schuchman1:01:32

it's fine it's fine december thirty first twenty twenty one you shared a post from somebody on the packers it's okay I mean it was like twelve years ago Yes,

Marcus1:01:40

Is that my personal page still? What is all right? Just for a full scope of my social media,

John Schuchman1:01:48

I don't know. I'm scared.

Marcus1:01:49

What do you think the most recent photo on there is of me? That had to be a decade ago.

John Schuchman1:01:57

Oh my gosh,

Marcus1:01:57

On my personal page.

John Schuchman1:01:59

I don't know. Your your profile picture is you when you're like ten.

Marcus1:02:03

Yup, that was when I was in my instincts, instincts stage. I bleached blonde my hair. I was trying my best to be Justin Timberlake at that point.

John Schuchman1:02:13

There's a lot of people that share promoting your podcast, I don't know man we can only scroll back we only have so much time I don't all right december twenty seven twenty twenty there's a picture of you and your family there you go there we go december twenty seven twenty twenty it's all good man hey but if you Uh,

Marcus1:02:33

There's a personal one. That was only a little ago.

John Schuchman1:02:43

yeah, I mean it was almost like yesterday sometimes.

Marcus1:02:45

John I will ask you, it was like it was yesterday, exactly. So on your Instagram and your Facebook, I guess in general, all of your social media, do you parcel it out, you've got your John page for your personal and your family and then you have your work or is it all culminated together into one big network?

John Schuchman1:03:06

It's it's it's separate, but I want to caveat this with it's separate but everything I ever do so and I think people listening you needed to you need to figure out where do you have the biggest audience so instagram just doesn't hit for me I don't know why it's okay I don't care I'm not gonna cry about it I still share stuff there I get the most interactions on Facebook right because I have thirty nine hundred four thousand connections whatever it was thousand nine hundred and thirty three connections right and again do you hear the way I term it I don't call them friends they're not my best friends they're just you know someone someone said to me once do you friends your do you friend your clients and I'm like if i've sneezed around you i've friended you and seriously like if you don't want to accept that's fine but this business is all about who you know and the connections so for instance like my move to my new broker I posted it on my businesss instagram and it posts automatically to my business Facebook I then share that post to my personal page,

Marcus1:03:41

Yep.

John Schuchman1:04:11

right?

Marcus1:04:12

Okay.

John Schuchman1:04:13

My personal page could be like, This is a living and breathing portfolio of John, so you can go there. And by the way, guys, it's public so you can go stalk me and learn some things without even being my friend. You're welcome to, I will accept, but you don't have to. But my personal Facebook says real term podcaster, real estate mentor and coach call or text me anytime and it has my guys real tours out there. Have your freaking phone number on your bio. So many of you suck at this and it like makes me wanna like scream because your clients or even friends are looking through.

Oh look, John sold the house. I didn't know he was a real toor. Let me scroll. And they can't find your freaking phone number. So anyway my personal page, the business stuff gets It's good. I'm not passionate about this stuff.

Marcus1:04:57

Yeah, right, I don't sense that at all.

John Schuchman1:05:00

It's, it's, it's a living and breathing portfolio. So if you go there, you can see about my faith, my family. You know, I just shared a post about My kids. Three days ago. Welcome to my new broker, right? Like interviews, my membership, the Spurs, getting the lottery, like it's, it's life. Man Um, I, it's, it's life, you know. And if you scroll down and you guys listening, go back to May 1, the last settlement I have, look at the clients, the happy clients with the soul. John Shokan Now it does have my old broker on the wood inside, but uh, we'll burn that one, So like it's a living and breathing portfolio of me.

I can't tell you how often someone reaches out. And actually it happened after the last time we were on. So I'll share this. I'm a huge baseball fan, was at a few World Series games, Phillies were in the World Series. I don't want to talk about how it ended, but that's okay,

Marcus1:05:56

Yeah, I was. I was gonna ask, but I won't.

John Schuchman1:05:58

no, please don't. So anyway, A buddy. Actually, he's not even a buddy, but someone I knew in college 15 years ago messages me now. His timing was terrible. But he messaged me while I'm at the world serious, and he says, Hey John, I see you in real estate. Me and my wife live in Lancaster. Would you be willing to help us buy, buy a home? As I scrolled back through the Facebook messages, Except for like little comments about Bryce Harper, he's a Cubs fan, little baseball stuff, once every six months.

I had not spoken to him in 14 years, but we were Facebook friends and when he moved to Lancaster, whatever it was within the last year, he saw that I was in Lancaster now. He did not like comment message. Angry face any of my posts. But there are so many lurkers. Actually. It's so funny. When I switched brokers and again it got a hundred and 50 likes, whatever. I got so many more personal comments from people that didn't even like the post, and that's okay. They don't, They're just, they're scrolling.

They probably don't like anything on Facebook.

Marcus1:07:03

There's people on the Internet that don't like posts.

John Schuchman1:07:07

I know it's weird When I,

Marcus1:07:09

Whoa.

John Schuchman1:07:09

well, and they, they don't understand the analytics, but we won't get into that. Like they, yeah, I just the stuff you put out there, people are watching, people are watching, right? And so it's a great way, right? We won't push on Marcus and make them cry today, but like it's just a great way to promote what you're doing, even if, you know, Mvp renovations, even if that gives you the freedom to go on vacation with your family, just sharing that kind of shares. This is something about Marcus's life, right?

It's all about the personal relationships and connections. Man, It, it, it just really is.

Marcus1:07:47

And I will say I've gone through because my, my Facebook kind of stopped after I graduated college. Like once I graduated and I got into a job and then had my son, the Instagram and the, well, Instagram wasn't even around at that point. Facebook was kind of done, which is where my photo stopped and my posting stopped. And then I worked at Four other places, and not one post about any of them all being in sales.

John Schuchman1:08:17

Interesting.

Marcus1:08:18

Are you going to yell at me now?

John Schuchman1:08:20

I was going back.

Marcus1:08:21

I'm digging the hole deeper for myself right now,

John Schuchman1:08:24

Well, you know what the minute you said it stopped in college, I'm like, oh, does Marcus have like those profile pictures where he's like, they're, they're all around a keg and then he goes to apply for you, don't, you don't. Good job.

Marcus1:08:34

so I, and this is, this is where. My fear from social media came is because players, like I played baseball and I heard about athletes getting in trouble about posts on their thing.

John Schuchman1:08:45

Yep.

Marcus1:08:45

and there was one picture up there in college that had all of us, like all the baseball guys, all the softball team, we were partying. We did have a day off the next day, so it was legal. I'm gonna say everybody was of age. I don't really know, but everybody was of age.

John Schuchman1:09:00

the legality of the podcast we will say everyone was twenty one years old.

Marcus1:09:05

But there was one bottle of alcohol in the photo and I I un followed myself from that picture because I didn't want it on my page. I don't want anything bad and I don't know what's going to be bad ten years from now.

John Schuchman1:09:13

Yep, yep.

Marcus1:09:17

So now I'm like, I'm not gonna put anything on there, but I need to have a page. So I put my in sync photo up there and my best Justin Timberlake page and then I left it. But I feel like now that I'm, I'd like to think of myself as an adult, I feel like I can start posting on there now because there's not going to be those Like one off mistakes of saying something dumb or like posting too soon and not thinking about it kind of scenarios.

John Schuchman1:09:44

Well, even like, even for me, right, I'm a person of faith. I don't, I'm not gonna sit there and talk about, I mean, I'm out, I'm open about my faith, I'm not gonna sit there and beat you over the head with a Bible or anything like that. I'm not gonna sit there and talk about politics, like we all know those hot topic issues, right? Like, what do they say? Like you don't talk about like religion, sex, politics, like we all know the things like, but I think even for you guys, right with what you do, you might post something.

Building Branding Through Social Media and Local Businesses

John Schuchman1:10:11

Hey guys, does anyone have a property? Looking to get rid of in this area, blah, blah, blah. Need renovate. You don't know the potential. And we're not just criticizing market. I think this is for everyone listening like you don't know the potential of people that seee what you do. I have a buddy who kind of does similar work, right, you know, in this area, and he'll just sometimes kind of be like, Hey guys, I'm looking for a property like this. I'll sometimes just post on Facebook, Hey guys, I really need a home in Mannheim Township, one of the townships around here.

And some people might have not been interested in selling, right? But all of a sudden they're like, Oh, interesting. And even it just it kind of builds your credibility right you might maybe there's a local coffee shop you go to a local restaurant um you know even going in there and sharing a piece of pizza and being like hey this is one of my favorite restaurants in the area so thankful for a great service today right you just post it on your your you know business for personal or both you post on your page or marcus's five hundred twenty friends See that, go visit that place.

Oh yeah, you know, markets with Mvp renovations and then kind of like you become, you know, people often will say you become like the mayor of the town because you're like supporting the local businesses and of course normally when you do that they wanna support you, right?

Marcus1:11:29

It's the face to the name and I think the,

John Schuchman1:11:31

Yep, yeah.

Marcus1:11:33

the system we've created is now I get to stay out of it. And then it's just the brand. But obviously that hurts when you're in a face to face businesss. Like people want to know who they're working with. Like you were talking earlier in the show, there was some strain there that I couldn't get a hold of The broker. The broker is supposed to be the person I can call. So people are out looking for agents or contractors and they can't put a face to a name and it's just a company logo and they're supposed to trust it.

I guess that would definitely hurt. That would be a negative.

John Schuchman1:12:06

What I even think for everyone. Li And again, we're not just criticizing Marcus and the company,

Marcus1:12:10

No,

John Schuchman1:12:10

right?

Marcus1:12:10

it's a Show. Pick on Me Episode Twelve Pick on Me.

John Schuchman1:12:11

But yeah, p p, but I even think like you wear the hat and Dan's got the hoodie on because that's branding, right? So social media is just another piece, even if it's like the only branding you do is like on, on the job site today and it's a picture of you with the hat, you know, there's a guy I know and anybody can Google him, his name is Larry Roberts. Larry is a, a big podcaster. He, and he, he basically it's a he, he wears a red hat and he tells a story how he used to wear a supreme red hat and someone said to him like a, yeah, so if you google, google, Larry Roberts podcast, you'll find him.

But he is now known as the Red Hat Guy. So He used to wear a Supreme red hat, okay, and someone said to him, he's like, Why are you supporting Supremes brand, build your own? So he got a red hat on Amazon for like 20 bucks and now anywhere you go, he is like the red hat guy, right? If I didn't like different sports teams and such so much, I would be like the blue hat realtor or whatever, where you're always wearing, you know, do. And I don't know if you guys know, but maybe your audience does.

Jessie Cole, Savannah Bananas I interviewed Jesse Cole,

Marcus1:13:25

Yes, they're coming to Milwaukee. I'm on the list for tickets.

John Schuchman1:13:27

yes. that's awesome. So, so Jessie Cole wears a yellow suit everywhere. My, the guy said, who's my mentor and leads master? Vincent Pcs He was on a call with him years ago when he wasn't even big and was like, he goes, so when are you gonna let the yellow tuck stick stop? And he's like, never. And he like laughed it off, Yeah, right, blah, blah, blah. Well, five years later, Vince is like, I'm an idiot because Jesse was like, so Adamant. I'm in this, I'm in this. I had him on my podcast, Okay?

Marcus1:13:57

Oh, you did.

John Schuchman1:13:58

He wore the yellow tucks on a podcast interview.

Marcus1:13:59

That's awesome.

Dan1:14:00

Talk.

John Schuchman1:14:02

Like it is,

Marcus1:14:03

Aome.

John Schuchman1:14:04

it is a hundred percent now, and I'm like, Oh, how dirty is it? Like he's got 50 yellow tuxes and 50 yellow hats and 50 like the laundry is just probably yellow detergent, right? But it works like we kind of joke about it, it works. Now, I'm not saying I want to be the red hatter, green or yellow tux realtor, but I guesss what if you in your area were, I promise you you would get, people would notice. I've seen signs where it's like I have a buddy actually Matt in Chicago, he goes and he actually was in a band for a while, but anyway he goes buy this house, get free tacos for a year and it works.

He's like the taco guy where like now people are getting like a thousand dollars and free tacos,

Marcus1:14:45

That's awesome.

John Schuchman1:14:49

who cares? But it's like the branding works, right? Jesse Cole Even on my show actually said, be the pizza real, I don't care. Like he said he saw someone say like buy this house Winn a year free pizza. And he thought it was genius. So whatever you can do to stick out for your brand,

Marcus1:15:04

Yep.

John Schuchman1:15:04

right? Anyway, And that's not just for your business, that's for everybody. Like, what are you doing to stick out? Is it through social media? Is it through a brand? Is it through colors? I joke now I want to be the test rector. My wife didn't like that. But anyway, whatever it is, like, go after it. And people might think it's silly, right? Nobody thinks Jesse Call is silly now. Nobody. He was so silly at the beginning.

Balancing Work and Family Life in a Post-COVID World

Marcus1:15:33

And the amount of did he get into like the beginning of the c bana bananas?

John Schuchman1:15:33

But I, he did. But I know the story and it's wild man but he was a hundred percent adamant man they lost their house but one I one thing I will share that he shared with me is I said to him during the interview I'm like how do you how do you get your wife to support you, because so many of us entrepreneurs are like, how do we get our spouse to support? He's like I love this question. He's like, I hate this question. And I'm like, oh no, he goes and this is like even now think about, he's like, it is not your spouse's job to support you.

And I was like, oh, he's like, it's your job to support spouse, like, how are you, stop thinking about like how your spouse can support you, why don't you think about like, what can I be doing for them? And he shares the story. So him and Emily, his wife, are very passionate about Foster and adoption and, and those things. Emily is, so he kind of knows now this is harder for real tours and stuff in real estate. But during the baseball season he is a hundred percentage all in Savannah bananas and like, you know, now the banana ball tour, right?

Going to New Jersey playing it, man, all these, all these old time stadiums, that's what he's doing right now. But then he says when the season ends he is a hundred percent all in Foster an adoption supporting Emily and her Vision and Herr Dreams and so balance some times again it's hard in real estate is there's a slow season in real estate. Maybe it means like I'm all in at home supporting my wife, helping my kids so that my wife bright gets a break. So anyway, I kind of took us off the rails a little bit, but I think that's very important.

So so many of us are like we want our spars to support you and you're like, wait a 2nd, you, your wife has two, my wife has two kids outside. It's my job to like be like I needed to put work down and go help her and not be like, ohh, I needed her to help me.

Dan1:17:25

That reminds me of a book.

Marcus1:17:25

The support,

Dan1:17:26

I don't. I wanna plug a book, but um,

Marcus1:17:28

it's fine.

Dan1:17:29

have you heard of the book? Fair Play? My wife was talking about that and she gets into a group chat with all of the wives and girlfriends and they kind of do a little bit of not bashing but kind of venting. And it talks about like, why is it? The wife's responsibility to do X, and Z? Why is it the husband's responsibility to do X, and Z? And why is it like sometimes it's just unsaid that certain things are handled by one or the other and then kind of,

John Schuchman1:18:01

Okay.

Dan1:18:05

kind of contradictory. But she said something the effect of like, don't thank me for doing the dishes or unloading the dishwasher, like It's, I don't want you to say thank you because you expect me to do it like, you see, I'm doing it this time, next time you step up and do it or, you know, stuff like that, but um. I haven't, I haven't read the book. She's she's talked to me about excerpts from what they talk about and I want to go back to you said being the Tesla guy, why don't you just install um, electric chargers in every house that you sell, say free electric car charger in the houses that you're selling?

John Schuchman1:18:38

Yo, that would be awesome, Yeah.

Marcus1:18:43

I just looked into getting solar panels in my house and they asked if I wanted a battery and I asked. I was like, I'm scared, I'm scared to hear the answer of this one, but how much is one of those batteries? And they're like, it's about 15 to 20 grand, But I would wait, honestly, I would wait until Tesla creates a cheaper battery, cause I know he's do it. That's what the guy on the other end of the phone said.

John Schuchman1:19:05

Yeah, the balance thing though, guys, is so interesting, so, so. And again, Vincent who leads my mastermind, he, I feel like I plug him. He doesn't even pay me for this. It's just, I've learned so much. But I, I was on one of our mastermind calls on Tuesday mornings and I'm like, I'm so stressed, I'm this, I'm that. And he goes hold on. And I'm like, oh no, like that. He's like, you're telling me that you're stressed cause you like, you're disorganized, you're not good at paper work, you're not good at organization, you're good at this.

He goes, Isn't your wife good at that? I'm like, yeah, he goes and I'm like, but she's too okay. I'm like, but she's too busy with the kids. He's like, Oh my gosh, shut up. He's like, you're missing it. He goes. John You want more time with your kids. Your wife wants not less time, but she needs break. Whe all like,

Marcus1:19:49

different, Yeah.

John Schuchman1:19:49

he's like, Dude, go tell her I need these three things done, this, this, this, teach her how to do it. And that takes time. I need this organized, I need this done. And then go take the kids to the park for 3 h. And I'm like, you freak, an idiot. We overthink it so much. If I gave her 3 h and we're actually starting this. She was away this past weekend and then last night she a A event with, you know, girls from her mom's group. And so I'm like, we need to just pick a day each week that you get a three hour break.

Cause if I give her a break, nine to twelve, man they come back, they eat lunch and then they nap from one to four. So she almost gets like a full day off once a week. You give her that time, Man, she could get well, 1st of all she could get some stuff out of my businesss, but 2nd of all she could like get a mental break which she deserves. So I think if you're out here listening this and you want your spouse to help you and support you, well, it's your job to support them. Like Jesse Cole said to me on my interview, like go and see.

Go and see how can I help you sweetie like what can I do for you and just decide like I'm like oh I'm so busy if I scheduled every thursday from nine to twelve a m that I had the kids I can fit other things in at twelve thirty p m and guess what if a client calls in it's an emergency hey I'm at the park with my kids giving my wife a break I can talk but you might hear them what's up they understand that like it's life so anyway if you really want help if you really feel like you're struggling in your businesss well get I'm right opposite at track so normally our spouse is good at the opposite thing that we're good at get their help but give them a break from whatever they are doing with the kids as well.

Marcus1:21:32

It's a lot about support. I mean we started the show with the broker supporting the agents and now we're talking about the relationship support. You can make a connection there. Just go support people and try to help.

John Schuchman1:21:43

Absolutely,

Marcus1:21:44

Business will grow.

John Schuchman1:21:46

absolutely, ma'am.

Marcus1:21:48

I like you well we went over hour so I gotta be respectful of your time and I gotta let you go but I am excited hopefully can get you on again cause I wanna see where this exp takes you um I know you're the man for the job and I know you got the energy for it and now with the other half coming on board we'll see what happens with twenty twenty three for you guys I'm expecting some big things.

John Schuchman1:21:58

Absolutely, man. I'm pump man, thank you guys. So thanks for what you're doing and how you're helping people and thanks for what you do through the podcast and sharing that with people all over the place. I really appreciate it.

Increased Engagement

Marcus1:22:17

Absolutely, We'll tabs on your, Instagram and Facebook.

Increased Engagement

John Schuchman1:22:21

I'll keep tabs yours.

Increased Engagement

Marcus1:22:22

We'll keep I, I, I have a lot of friends to accept cause I don't think I've accepted a friend request since college.

Increased Engagement

Dan1:22:29

You got a of digital cob webs there, man.

Marcus1:22:32

There's a lot of cleanup.

Dan1:22:32

We those off.

Marcus1:22:34

I'll stay in my work clothes for a little bit, we'll clean up, and then next show we're on, I'll have an updated photo. More friend request I promise.

Dan1:22:45

That's funny.

John Schuchman1:22:45

I appreciate you guys. Thanks much for having me.

Marcus1:22:48

Thank you. Have a good weekend.

Dan1:22:49

These we'll see later.

John Schuchman1:22:49

Thanks.

MVP Real Estate Podcast

Empowering Realtors through Networking and Education

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